Before joining Hyatt, Cala spent eight years working closely with Playa Resorts, producing content across their full portfolio. For this project, we partnered with The Luxury Collection and Sanctuary Cap Cana to create a complete visual suite that captures the property’s elevated guest experience and strengthens its place within Marriott’s luxury collection.
From the outset, we worked closely with Marriott’s team to ensure alignment with Luxury Collection standards. Pre-production covered model casting, wardrobe planning, scheduling, and full logistical coordination. On site, our team captured content across the resort, balancing architectural detail with authentic, guest-focused storytelling.
Cala delivered lifestyle and architectural photography, a brand film with social cutdowns, and an extensive social content library. The assets supported both the launch campaign and long-term marketing, strengthening Cala’s trusted relationship with Marriott Luxury Collection.
