Cala is fortunate to be in a long term partnership with Secrets brand, producing content at 9 of their properties worldwide. For Secrets St Lucia Resort and Spa, we were commissioned to deliver a full production campaign aligned with the brand’s global visual language, supporting both launch communications and ongoing marketing use. The scope also included destination level content to place the resort clearly within its wider island context.
We collaborated closely with the Secrets marketing team from concept through to delivery. Pre production focused on casting talent that reflected both the brand and the destination, developing wardrobe aligned with the Secrets tone, and coordinating schedules and logistics across the island.
On location, we captured architecture and lifestyle content alongside destination photography and video, highlighting the natural landscape, coastline, and sense of place. Resort and destination content were produced in parallel to ensure visual continuity and flexibility across platforms.
Cala delivered a complete suite of photography and video assets including a brand film, destination film, social cutdowns, and an extensive image library covering both resort and destination. The content provides Secrets St Lucia with a consistent and elevated visual presence across digital and print channels, while reinforcing the connection between the property, its environment, and the wider Secrets brand.
