Last year’s WTM was held in November at ExCel London. For us, these few days present an opportunity to meet others across the travel industry and learn from their perspectives. We are curious to hear about emerging travel trends, understand how brands approach content acquisition, and see firsthand the role that photography and film play for hotels, destinations and travel brands.
The scale of WTM is striking and some of the tourism board stands are particularly impressive. Many of them are incredibly elaborate, almost like small destinations themselves. It is clear how much care goes into designing spaces that capture the feeling of a place. Moving through the halls, the variety of stands, cultures and experiences creates the sense of moving between very different parts of the world in the space of a single afternoon.
It is also a reminder that some of the most valuable moments at events like this come from spontaneous interactions as much as from scheduled meetings. Brief conversations can open unexpected doors. Experiences like this reinforce the importance of being present, open and confident in the work we do as a company.
Walking around WTM also highlights just how central visual storytelling is within the travel industry. From large scale destination imagery across the stands to the promotional films playing throughout the halls, it becomes clear how powerful photography and film can be in communicating a sense of place and inspiring people to travel.
And of course, no global travel event would be complete without the tastes and sounds of the destinations themselves. Sampling food, hearing music and experiencing small glimpses of cultures from around the world adds another layer to the day, reminding us that learning and exploration sit at the heart of what we do.
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Tulum beyond the beach
